「メイド・イン」から「無国籍」へ：ロボットにおける国民的アイデンティティの視覚的知覚の探求
From "Made In" to Mukokuseki: Exploring the Visual Perception of National Identity in Robots
米国と日本の参加者に9体のロボットの画像を評価してもらい、国籍や民族の手がかりがない「無国籍」デザインが社会的アイデンティティに与える影響を調査した。
著者: Katie Seaborn, Haruki Kotani, Peter Pennefather
分類: cs.RO, cs.CY, cs.HC
原文アブストラクト
People read human characteristics into the design of social robots, a visual process with socio-cultural implications. One factor may be nationality, a complex social characteristic that is linked to ethnicity, culture, and other factors of identity that can be embedded in the visual design of robots. Guided by social identity theory (SIT), we explored the notion of "mukokuseki," a visual design characteristic defined by the absence of visual cues to national and ethnic identity in Japanese cultural exports. In a two-phase categorization study (n=212), American (n=110) and Japanese (n=92) participants rated a random selection of nine robot stimuli from America and Japan, plus multinational Pepper. We found evidence of made-in and two kinds of mukokuseki effects. We offer suggestions for the visual design of mukokuseki robots that may interact with people from diverse backgrounds. Our findings have implications for robots and social identity, the viability of robotic exports, and the use of robots internationally.
